During the discovery process, we thoroughly research user information, technical restraints, and business goals and requirements through user and stakeholder interviews, content and site audits, task analysis, and ecosystem mapping.

We perform in-depth research to gain a complete understanding of the project and create a requirements definition document that describes each project requirement in great detail and assists in keeping the project on track.

We organize the content and flow of an application or website and create usable content structures from complex sets of information, developing an outline for content organization, information relationships, and navigation.

We conduct user-centric evaluations to create a user experience that goes beyond just aesthetics. We focus on functionality and usability to design a user experience that is based upon an explicit understanding of users, tasks, and environments.

The prototype creation process is where we create, review, and refine an interactive simulation or sketch of the final product. This allows us to fully visualize the end result of the product and gauge its usability before its final deployment.